Our Story

Say goodbye to ‘shameful sharing’ or ‘sheepish borrowing’ of a partner’s dryer and say hello to Heist, the world’s first hair dryer for men. Launched in 2019, Heist of London challenges the ordinary men’s hair styling conventions of ‘towel dry & apply gel’ by emphasising the power of a hair dryer, Heist is encouraging men everywhere to bid farewell to flat and lifeless hair and embrace a smooth barber-shop-quality coif everyday.

In summer 2020, Heist of London launched Heist Labs, a new brand featuring styling products formulated for mens hair needs to supplement and complete the overall grooming experience. The three products: Matte Dust, Sea Salt Spray, and Matte Clay, were all developed to enhance the styling process to achieve desired grooming results quickly.

Heist of London is encouraging people everywhere to bid farewell to flat and lifeless hair and embrace a smooth salon-quality finish everyday. Heist and Heist Labs are available for purchase globally at www.heistof.london, selected barbers and high street retailers.

We hope you can join our community and we look forward to your feedback. 

Team Heist of London

*Heist, the Heist Logo and Heist Labs are registered trademarks of Heist of London Ltd.