Our Story

Say goodbye to "shameful borrowing" your partner’s hair dryer and say hello to Heist, the pioneers behind the world’s first hair dryer designed for men. At Heist, we're redefining the norms of men's hair care, moving beyond the basic "towel dry & apply gel" routine to prioritise the health and protection of both hair and scalp. Our latest innovation, the Heist 3.0, is crafted with cutting-edge technology to meet the unique grooming needs of men. Developed in collaboration with top British barbers, this professional-grade dryer and styling kit brings barber-quality results right into your hands.

To complete your grooming routine, we offer Heist Labs—a complementary range of styling products tailored to men's hair. These expertly formulated solutions are designed to enhance your styling process, helping you achieve your desired look effortlessly.

At Heist of London, we’re on a mission to transform flat, lifeless hair into a smooth, barber-fresh finish every day. Discover Heist and Heist Labs products, available for purchase worldwide at www.heistof.london, through selected barbers, and at high street retailers.

Join our growing community and share your experience with us—we’re excited to hear your feedback.

Team Heist of London

*Heist, the Heist Logo and Heist Labs are registered trademarks of Heist of London Ltd.