Our Story


We're Heist and thanks for taking the time to hear a bit about us. 

Heist = height + style

Launched in London in 2019, Heist challenges the ordinary men’s hair styling conventions of ‘towel dry & apply gel’ by emphasising the power of a good hair dryer. Known for creating the world’s first hair dryer designed for men, Heist features a highly tailored range of hair tools & men’s grooming products to encourage men everywhere to bid farewell to flat and lifeless hair and embrace a smooth barber-shop-quality coif every day.

We hope you can join our community and we look forward to your feedback. 

Listen to our co-founder Kristian Lorenzon discuss how we're on a mission to redefine men’s grooming, one hair dryer at a time. 

Team Heist