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Backed by the best. Trusted by Barbers.

Made for men

Crafted in collaboration with top barbers, we’ve created the only dryer designed for men's hair types and styles.

Heist 3.0 is a self-styling tool that protects and conditions hair - designed for daily use from home, the gym, or on the go.

Fuller, Thicker, Everyday.

No Dryer

BEFORE

Heist 3.0 Styled

AFTER

What makes Heist the choice for men

Protect: H-Protect System™

Smart controls with the H+ Styling System that automatically adjusts to optimal heat settings, ensuring hair protection and promoting scalp health.

Shield: Plasma Coating Tech

Plasma coating conditions and hydrates hair by emitting 10 million positively and negatively charged ions.

Style: Powerful and quiet brushless motor

Volume maximisation that enhances hair thickness. Powerful airflow, low noise and low vibration.

"I have never owned and used a hair dryer before either, except for when I was getting a hair cut at a barbershop, but I regret not owning one sooner"

— Mihail

"Super stylish, smart and light! Literally comes with me everywhere, it's one of the best hair dryers I've used and I've used a lot"

— Scott McGlynn

"Faster than any other hair dryer I’ve tried. Looks cool for a guys hair dryer"

— Gareth John Lowe

"Brought this hairdryer on the recommendation of my brother and I am glad I did. Powerful, quick and easy. I am loving what it’s doing for my hair"

— Sam

FAQs

Please read our FAQs page to find out more.

Why Do Men Need Their Own Hair Dryer?

Borrowing a dryer? Good chance it’s damaging your hair. Men’s hair needs different care. Regular dryers blast too much heat, which can damage short hair and scalps, especially with daily use. The Heist 3.0 is designed specifically for men—it adds volume, creates texture, and advanced thermal controls protect hair from heat damage, so you can style today while future-proofing your follicles for tomorrow.

What is H-Protect Mode?

H-Protect Mode is your hair’s defence system. This custom technology automatically adjusts temperature and airflow, cutting down concentrated heat exposure. Flip H-mode on and it’s like cruise control for your hair—no damage, just smooth styling. You handle the look, Heist handles the rest.

What is the Plasma Coating System – is that the same as Ionic technology?

Not quite! The Plasma Coating System takes ionic tech up a notch. While ionic dryers reduce frizz by breaking down water molecules, the Plasma Coating System balances moisture in your hair and scalp, keeping everything healthier. Paired with Heist's H-Protect system, it works to give you smoother, fuller-looking hair while preventing damage. So, it's like ionic tech, but on a whole new level for hair and scalp health.

What voltage is the Heist 3.0? Can I take it on holiday?

The Heist 3.0 runs on 220-240V with a UK plug (Type G). It’s travel-ready for the UK, Europe, Hong Kong, Dubai, Singapore, Australia and New Zealand. Heading to the US or Canada? You’ll need a voltage converter. Always check the local voltage to keep things running smooth.

What’s a diffuser? Do I need one?

A diffuser is a round attachment that spreads heat evenly—great for enhancing natural curls or nailing TikTok trends like alpaca hair! But not everyone needs one, so we made it optional. Less waste, more of what you actually need.

Why only one nozzle?

We spent months designing the perfect nozzle. After testing and getting feedback from hundreds of barbers and guys like you, we created one nozzle that does it all. Slim, magnetic, and with 16-point rotation—it’s built for precision and control, whether you’re styling others or going solo. Oh, and it’s heat-resistant too. No extras needed, just pure performance.

What do you mean by barber-grade?

Barber-grade means the Heist 3.0 is tough enough for any barbershop but designed so you can get that barber-fresh finish at home or on-the-go. Packed with pro-level tech, serious power, and precision, this dryer gives you top-tier results, every time. Plus, it’s got an extra-long cord and a two-year warranty. Durable, powerful, and ready for anything—just like you.

Didn’t find your answer?

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Customer Reviews

Based on 124 reviews
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(115)
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M
M.H.
Outstanding

Had this dryer as soon as it came to the UK . Absolutely love it the technology is brilliant especially with guys so concerned about loosing hair. But also the non heat attachments are a life savour no more burning fingers

M
Matt Bradford
Game Changer!

The Heist Hair Dryer 3.0 is a total game changer! My hair dries faster, and it's left smoother than ever before.

S
Sophie Williamson
Best Dryer Ever

I've tried a lot of dryers, but this one is hands down the best. The heat settings are just right, and it doesn't damage my hair.

L
Lee Raji
Light and Powerful

It's lightweight and powerful. Drying my hair has never been this easy and quick.

A
Amon
Salon Quality

This dryer gives me good results at home. My hair feels so soft and shiny after using it.