British grooming brand Heist is challenging grooming conventions with the launch of the first men’s hairdryer and grooming kit developed with men in mind. The salon strength, conditioning, pistol-shaped dryer and styling kit has been engineered to give men the power, control, education and confidence they need to achieve any hairstyle with ease.  

  • World’s first hairdryer developed for men
  • Hairdryer and grooming kit with Kent™ Boar Brush and handy Travel Bag
  • Tools and Tips guide, with Expert YouTube tutorials
  • Dries short hair in under 60 seconds using advanced ionic tech and 2,200W airflow
  • Reduces heat damage and conditioning hair and scalp
  • 3-metre cord with leather storage strap

Established in London by an entrepreneurial husband and wife team following a futile search that found no hairdryers specifically designed for men, Heist is asking men to say goodbye to ‘shameful sharing’ or ‘sheepish borrowing’ of their partner's dryers.  With 76% of men purchasing their own hair products* Heist is encouraging men everywhere to bid farewell to flat and lifeless hair with the launch of their brand-new specialist men’s hairdryer and tool kit.

The kit is made up of a Heist of London men’s hairdryer with a salon strength 2,200W engine for super-fast drying with Blue UV light technology for shine and scalp conditioning plus advanced ionic technology, giving you a smooth barber-style finish in half the time;

Equipping customers with the best hair tools the kit includes a boar bristle brush from Kent™ to encourage natural wave, height and volume.  The dryer has Dual Heat and Dual Flow coupled with a wide nozzle and cool shot button offering easy precision styling.

There is also an impressive 3-metre cord, a leather storage strap, a choice of UK or European plug fixings and branded storage bag for transportation and to keep everything safe.

The kit also comes with a handy Tools and Tricks guide for getting the best styling along with supported YouTube video tutorials which you can style along this [travel ready] kit is everything you need for the ultimate well-groomed, pro styled, super high blow-dry experience.  Height + Style = Heist.

Heist hairdryer kit is £79 RRP, video tutorials and advice available now at

Instagram: @heistoflondon  Facebook: @heistoflondon  Twitter: @heistoflondon


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