Matte Clay by Heist Labs - Strong Hold and Definition (100ml)

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Versatile Matte Clay for texture and definition from Heist Labs. Provides strong, long-lasting hold and structure with a dry matte finish. Formulated with lanolin and castor oil, our clay never flakes and will not dry out your scalp after use.

Our clay is water-soluble and easily rinses out of hair with just water, leaving hair feeling healthy and natural. Work a small amount evenly through dry hair and style. For greater control, work into towel dried hair and blow dry to lock your style. Washes out easily and doesn’t leave hair feeling greasy. 

"Surprisingly conditioning, given the mattifying effect, which is thanks to lanolin and castor oil ingredients that protect the scalp and actively stop any unsightly product flaking" - GQ, Best Men's Hair Products


  • Strong Hold and Matte Finish: All Day Definition and Non Greasy
  • Formulated with Lanolin and Castor Oil: Never Flakes or Dries Scalp
  • Versatile: For Short and Medium Hair
  • Coconut / Citrus Scent and Water-soluble: Easily Rinses Out and Leaves Hair Healthy and Natural
  • Made in the U.K. and 100% Recyclable: Paraben Free, Sulphate Free & Cruelty Free

Heist’s style tip:  "Best for a structured look with the benefit of all day hold"

Free Shipping to UK and Ireland

Customer Reviews

Based on 50 reviews
Mawgan Peachment
Smells nice

The clay best smelling hair product I've used

Daniel Wood
Outstanding Products

I have used all of the Heist products now and will use nothing else for my hair. The hairdryer is the best I have used yet. The matte clay has great hold, is not sticky, smells fantastic and washes out easily. My wash bag comes all around the world with me as well.

Great product

The clay is really good, natural finish.

Shaun Smith
Heist Matte Clay

Really good product, not much required and gives a good matte defined finish. No greasy residue like other brands I’ve used. Would definitely purchase again

Simon Lavery
Heist Labs Matte Clay

I rarely get told that “Your the best I’ve ever had”.. but Heist Matte Clay actually is the best I’ve ever had... it some how manages to give my hair the all day hold - whilst also been light with great texture in my hair. I’ve found “The one”.. I don’t need to go searching for another hair clay. Subscribed, 5-stars.