What is plasma coating technology in hair dryers?

Plasma Coating Technology refers to the ionic system used by the Heist 3.0 dryer that emits positive and negative ions to condition hair and tame frizz. Tom’s Guide notes that the 3.0’s plasma‑based ionic drying controls flyaways better than traditional blow‑drying. By neutralising static and sealing the cuticle, it leaves hair smoother and shinier.

• Traditional blow dryers can leave hair fluffy and frizzy. The Heist 3.0 releases millions of ions which break down water molecules and help them evaporate quickly while smoothing the cuticle.

• Ion‑rich airflow reduces static electricity, so hair strands repel less and lie flat. This helps achieve a polished finish without additional products.

• The plasma coating also hydrates: Heist’s product page notes that plasma coating “conditions and hydrates hair” by emitting 10 million ions

• Because the technology speeds up drying, hair is exposed to heat for less time, minimising damage and preserving natural moisture.

• Ionic technology is suitable for all hair types. On curly hair, it enhances curl definition; on straight hair, it increases shine.

Plasma coating is Heist’s advanced ionic system. It produces positive and negative ions to break water molecules, reduce frizz and static, and hydrate the hair, resulting in a smooth finish.