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Backed by the best. Trusted by Barbers.

Made for men's hair types

Crafted in collaboration with top barbers, we’ve created the only dryer designed for men's hair types and styles.

Heist 3.0 is a self-styling tool that protects and conditions hair - designed for daily use from home, the gym, or on the go.

Fuller, Thicker, Everyday.

No Dryer

BEFORE

Heist 3.0 Styled

AFTER

What makes Heist the choice for men

Protect: H-Protect System™

Smart controls with the H+ Styling System that automatically adjusts to optimal heat settings, ensuring hair protection and promoting scalp health.

Shield: Plasma Coating Tech

Plasma coating conditions and hydrates hair by emitting 10 million positively and negatively charged ions.

Style: Powerful and quiet brushless motor

Volume maximisation that enhances hair thickness. Powerful airflow, low noise and low vibration.

Trusted by thousands of guys

"I have never owned and used a hair dryer before either, except for when I was getting a hair cut at a barbershop, but I regret not owning one sooner"

— Mihail

"Super stylish, smart and light! Literally comes with me everywhere, it's one of the best hair dryers I've used and I've used a lot"

— Scott McGlynn

"Faster than any other hair dryer I’ve tried. Looks cool for a guys hair dryer"

— Gareth John Lowe

"Brought this hairdryer on the recommendation of my brother and I am glad I did. Powerful, quick and easy. I am loving what it’s doing for my hair"

— Sam

Restore and Strengthen Damaged Hair

Clinical trials show damaged hair began to improve in 50 minutes, improved by 55.2% in 90 minutes with Heist's Ionic Plasma Coating Technology

BEFORE

AFTER

Load video: How To Dry Your Hair with ZERO DamageLoad video: How To Dry Your Hair with ZERO Damage

How To Dry Your Hair Tips feat. SoldaFades

Most guys dry their hair the wrong way, and it's taking a serious toll on your hair health and the overall quality of your hairstyle.

FAQs

Please read our FAQs page to find out more.

Why Do Men Need Their Own Hair Dryer?

Borrowing a dryer? Good chance it’s damaging your hair. Men’s hair needs different care. Regular dryers blast too much heat, which can damage short hair and scalps, especially with daily use. The Heist 3.0 is designed specifically for men—it adds volume, creates texture, and advanced thermal controls protect hair from heat damage, so you can style today while future-proofing your follicles for tomorrow.

What is H-Protect Mode?

H-Protect Mode is your hair’s defence system. This custom technology automatically adjusts temperature and airflow, cutting down concentrated heat exposure. Flip H-mode on and it’s like cruise control for your hair—no damage, just smooth styling. You handle the look, Heist handles the rest.

What is the Plasma Coating System – is that the same as Ionic technology?

Not quite! The Plasma Coating System takes ionic tech up a notch. While ionic dryers reduce frizz by breaking down water molecules, the Plasma Coating System balances moisture in your hair and scalp, keeping everything healthier. Paired with Heist's H-Protect system, it works to give you smoother, fuller-looking hair while preventing damage. So, it's like ionic tech, but on a whole new level for hair and scalp health.

What voltage is the Heist 3.0? Can I take it on holiday?

The Heist 3.0 runs on 220-240V with a UK plug (Type G). It’s travel-ready for the UK, Europe, Hong Kong, Dubai, Singapore, Australia and New Zealand. Heading to the US or Canada? You’ll need a voltage converter. Always check the local voltage to keep things running smooth.

What’s a diffuser? Do I need one?

A diffuser is a round attachment that spreads heat evenly—great for enhancing natural curls or nailing TikTok trends like alpaca hair! But not everyone needs one, so we made it optional. Less waste, more of what you actually need.

Why only one nozzle?

We spent months designing the perfect nozzle. After testing and getting feedback from hundreds of barbers and guys like you, we created one nozzle that does it all. Slim, magnetic, and with 16-point rotation—it’s built for precision and control, whether you’re styling others or going solo. Oh, and it’s heat-resistant too. No extras needed, just pure performance.

What do you mean by barber-grade?

Barber-grade means the Heist 3.0 is tough enough for any barbershop but designed so you can get that barber-fresh finish at home or on-the-go. Packed with pro-level tech, serious power, and precision, this dryer gives you top-tier results, every time. Plus, it’s got an extra-long cord and a two-year warranty. Durable, powerful, and ready for anything—just like you.

Didn’t find your answer?

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Customer Reviews

Based on 164 reviews
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JoshJ
Premium feeling hair dryer for all people

This is an excellent hair dryer. While it is marketed as a men's dryer, it quite clearly can be used by women.

Hair dryers really quickly, it has a few temperatures you can use. It heats up near instantly which means you can get to having dry hair much quicker than other hair dryers. It's on the heavier side but is also compact. Just feels like a step up from your normal hair dryer. It isn't super loud but is slightly higher-pitched than other hair dryers I've used.

It comes with various attachments that are helpful (nice little touch that they connect magnetically).

N
Neil Palfrey
Don’t consider anything else

It’s a pleasure to use, concentrated power, with all the features any man can need. Sounds great too. Doesn’t squeal like my wife’s hairdryer. Lovely and lightweight and not bulky. The quality makes the price worthwhile.

D
DavidE
Great bit of kit

I spend a fair bit of money on getting my hair cut and styled really well, but up to now have only finger-dried it at home, and it doesn't usually look quite as good as just after it's been cut. This hairdryer makes such a difference - I am able to get the 'just left the hairdresser' look in a couple of minutes, and the look lasts all day. It's light and sleek-looking and the long cord is very handy too. Also I needed a quick bit of customer service and Heist responded quickly and positively. Highly recommended! Going to try some of their styling products too now.

A
Aurelio Di Paola
A huge slay

Best hairdryer I’ve ever owned. I have very dry and dull hair and this is really helping my hairstyling without burning my hair, instead it leaves them very silky and smooth

S
Sheraz Khwaja

Scalp Brush, Massager & Beard Brush - Heist