Continuing its mission to redefine men’s grooming, British grooming brand Heist of London is launching a new and improved version of the world’s first hair dryer for men: the Heist Hair Kit 2.0. ‘Shameful sharing’ or ‘sheepish borrowing’ of a partner’s dryer is a thing of the past!
The Heist Hair Kit was born after a futile search showed that there were no men-specific hairdryers on the market. The salon strength, pistol-shaped dryer dries short hair in under 60 seconds whilst maintaining hair health, thanks to a high-power 2,200W drying engine equipped with advanced ionic technology. Blue UV light technology provides shine and scalp conditioning giving men a smooth barber-style finish every day. The dryer also features dual heat and dual airflow settings, coupled with a wide nozzle and cool shot button, offering easy precision styling.
The Hair Kit 2.0 also comes with a patented precision grip that gives men maximum control over their individual styling experience. Understanding that men have different needs when it comes to using a hair dryer, the ergonomic grip attaches to the dryer’s barrel, enabling users to direct airflow with precision, which is especially ideal for self-styling. The kit also features a vented hairbrush, air concentrator tip, styling tips & tricks booklet and a canvas tote bag for increased portability.
Heist is the ultimate story of disruption in the grooming category: challenging men’s grooming conventions through emphasising the power of a good hair dryer. By equipping men with the tools, products and tricks to take charge of their own hair styling needs, they can now bid farewell to flat and lifeless hair and embrace a smooth barber-shop-quality coif in under 60 seconds.